Training for Online
 Storefront Creation & Operations
You may already have a team of excellent web developers,
who need a short overview of storefront technologies.
Receive an intensive on-site 3-day overview of
storefront techniques, covering the topics below. This
is a fixed curriculum. Our
Consulting
Services are priced separately.
Ecommerce Overview Introductory Discussion
Should the Ecommerce engine be on your Hosting
Platform?
Proprietary, PHP, and third-party Carts - Overview of
the Choices
Payment Processing and Cart Integration - An Overview
Who what you sell affects the look of your storefront
Stores with few product lines
Stores with diverse product lines
Specialty boutiques - branding through your store
Impact of store items on navigation controls
Should you use dynamic or static pages?
The rule of "the fewest clicks"
Storefront Choices
oS Commerce and PHP Solutions
Miva
xCart Solutions
Yahoo! Stores
e-Bay
Via Amazon
FinestStores, MonsterCommerce, and
other Yahoo! competitors
Marketing, or "Getting your Store Found"
Search Engine Optimization - HTML and Metatag Procedures
Internet Marketing
Advertising via online shopping portals
External links required for high PR; how do you get it?
The perils of link farms
Affiliate Marketing
Getting spidered - can you hasten it?
Price per click PPC Marketing
Regional Targeting - the new Google and Overture
programs
Froogle
Impact of DMOZ and industry-specific directories
International Sales
A Brief overview of storefront localization
(multilingual support)
Introduction to CRM and back-end system integration
issues
Order Processing
Required Customer Information
Order prop-processing: do you need to issue quotes
first?
The value of sales order for chargeback protection
Payment Processor Integration
Address Validation, Batch Sales, Order Acceptance,
Voiding Orders
Card Authorizations - are you really holding people's
money?
Canceling voids, and other common bank interactions
Merchant processors, or what is a sweep account?
Integrating your order processing system with your
contact database
Fulfillment - overview of shipping solutions
Customer Retention
E-mail campaigns
Incentives, coupons, and discounts
Opt-out rules
Print mail campaigns
Overview of Fraud Schemes and Scams
Mitigation Techniques
.
Address Verification
.
Validation using Public Records and other authentication
approaches
. Using
the IP address
. The
benefits of non free-email domains
. Bank
interactions
. The
power of signatures - sales order and shipping manifests
In case you were wondering ...
So why is Itglobalsecure.net still at PR 0 in Google,
if we're so good? Itglobalsecure.net is a
newly posted complementary website to our main corporate
site at
www.itglobalsecure.com which is rated PR 6. Our
products at
www.Secureplay.com are also rated at PR 6. We've
recently moved our services to this new domain, and
expect its PR rating to jump shortly!
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